Phoenix (Thursday, October 14, 2021) — The Arizona Soccer Association (ASA) is pleased to announce the appointment of Jorge Luis Reyes as Communications Manager.

Reyes is a sports professional who has earned acclaimed for his social media strategy and content development for local sports organizations. He earned his undergraduate degree in hospitality management from Northern Arizona University. He holds an MBA in sports business from Grand Canyon University, as well as a post-graduate diploma in Sports Sponsorship from the Johan Cruyff Institute, one of the top sports management programs in the world.

During his youth soccer career, Reyes played for Futbolito Bimbo Soccer League Tuzos and Fuente Azul respectively.

“I am honored and excited for the opportunity,” said Reyes. “I have great passion for the game of soccer and hope to do my part to expand and grow the beautiful game here in Arizona. I look forward to meeting everyone out in the field.”

“We are thrilled to add Jorge to our team,” said Jon Ruzan, ASA’s CEO. “His immense talents, dedication, and ability to develop effective campaigns in both English and Spanish will expand our reach throughout the state soccer community.”

About ASA

Founded in 1974, the Arizona Soccer Association (ASA) is a state affiliate of the United States Youth Soccer Association (USYSA), the youth affiliate and largest member of the United States Soccer Federation (USSF). ASA has grown significantly in the last decade numbering more than 45,000 players statewide and leading the nation in state membership growth.