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News - Details

ASA Announces Partnership With Whataburger



PHOENIX (Wednesday, January 29th, 2020) - The Arizona Soccer Association (ASA), the largest youth sports organization in Arizona, is pleased to announce a partnership with Whataburger. The partnership brings two community-focused organizations together to provide increased services to youth soccer players and their families in Arizona. 


"Whataburger has been a great community partner throughout Arizona and we are thrilled that the Arizona Soccer Association can team up to develop and deliver strong programming for families and soccer players statewide," said Arizona Soccer Association CEO Rick Kelsey.


As part of the partnership, Whataburger will be the title sponsor of the Whataburger Spring Academy Festival and the Futsal Showcase presented by Whataburger. These events have seen year-over-year growth for teams with players ages 6 – 16 years old. Each event focuses on player development and community engagement.


Along with the title sponsorship, Whataburger will have a presence at ASA events which include the State Cup, Presidents Cup, Leadership Summit, and more.


“Whataburger has been serving the Arizona community since 1962, and we are proud to continue supporting our community by investing in our youth,” said Monica Maldonado, Whataburger Field Brand Development Divisional Director. “Teamwork, development and community engagement are values we hold dear to our heart and we look forward to seeing our customers and soccer fans create lasting memories at these exciting events.”

About Arizona Soccer Association 
Founded in 1974 as a non-profit, the Arizona Soccer Association (ASA) is the largest soccer association in the state with more than 45,000 registered players. The ASA provides recreation and competitive play, coaching education, parent education, health and well-being information, and TOPSoccer, the community outreach program. The ASA hosts Arizona’s most prestigious soccer tournaments every year: State Cup, Presidents Cup, and Adult State Cup.

About Whataburger

Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harman Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: “What a burger!” Within the first week, people lined up around the block for his 25 cent, 100 percent beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 830 locations in 10 states with sales of more than $2 billion annually. Visit for more information.